Adam is regarded as one of the world’s premier experts in sustainability. At age 23, he was elected as the youngest president ever of the Sierra Club, the oldest and largest environmental organization in the United States. In 1998, he founded the sustainability agency Act Now to engage the corporate and media world in social, environmental, cultural and economic change. After ten successful years, Act Now merged with global ideas company Saatchi & Saatchi to form Saatchi & Saatchi S, the world’s largest sustainability agency.
Adam has always been an advocate for change, as exemplified by his 2004 speech, "Is Environmentalism Dead?" which sent shockwaves through the environmental movement. He declared that he would no longer call himself an environmentalist, as the movement was unprepared to solve the underlying social and economic issues of climate change. Soon after, Wal-Mart engaged Act Now to lead the involvement of its 1.9 million Wal-Mart associates in the Personal Sustainability Project (“PSP”).
Adam returned to the Commonwealth Club in April 2008 to receive its 21st Century Visionary Award and deliver his follow-up address to “Is Environmentalism Dead?,” entitled “The Birth of Blue,” which envisions a billion-person strong, consumer-based movement for sustainability. Video and transcript can be found here: www.saatchis.com/birthofblue.
Adam is a highly sought-after speaker and writer who has appeared on television shows like The O’Reilly Factor, Charlie Rose, and Politically Incorrect with Bill Maher. He serves on the six-member International Board of Greenpeace.
