Tide^® Coldwater

Tide Coldwater cleans better in cold water than the other detergents in warm^* and washing in cold saves 75% of energy per load.  Tide Coldwater lets you wash all your clothes in cold water, and switching to cold water could save you energy and money — up to $65 per year.^**  If every Wal-Mart shopper switched to washing in cold water with Tide Coldwater for 50 loads, we would save 14 billion kilowatt-hours of energy.

^* Based on superior stain removal next to leading regular detergent
^** Based on conversion from warm/cold to cold/cold cycles and use of a vertical axes machine with electric water heater set at 140° F.

Our Commitment to the Planet
Our Tide Loads of Hope sustainability program is rooted in our Hurricane Katrina disaster relief efforts for families in need.  From a social sustainability perspective, we focused on what Tide does best – providing clean clothes for families.  We recognize, however, that sustainability goes beyond just the social aspect, and we are now committed to an environmental sustainability program within Tide Loads of Hope.  With many of our Tide products, specifically 2X Ultra Tide, Tide HE, and Tide Coldwater, we’re committed to making a difference environmentally through energy, water and plastic savings.  We’ll continue to develop Tide Loads of Hope’s environmental sustainability efforts to deliver outstanding products for a cleaner today and a cleaner tomorrow.

Click here for more information on our claims.