For generations, families and friends have gathered around the campfire to enjoy S’mores, a classic American treat combining HERSHEY’S® Milk Chocolate, Honey Maid® Grahams Crackers and Kraft Jet-Puffed® Marshmallows. In celebration of this summertime favorite, The HERSHEY’S Kitchens are offering fun and unique twists on the classic S’mores recipe, and are inviting consumers to invent and share their favorite S’mores recipes at www.smoresfun.com.

• “S’more” originated from the combination of the words “Some More,” as people could not get enough of the classic combination of gooey Jet-Puffed Marshmallows, crisp Honey Maid Grahams Crackers and rich HERSHEY’S Milk Chocolate
• The first printed record of a S’mores recipe appeared in a Girl Scout handbook in 1927
• The Hershey Company makes more than 373-million Hershey’s Milk Chocolate bars a year — that’s enough HERSHEY’S Milk Chocolate bars to make 746-million S’mores
• August 10th is “National S’mores Day”
• Americans buy 90-million pounds of marshmallows every year; during the summer months, 50 percent of them are toasted over the fire
• Milton Hershey introduced the first HERSHEY’S Milk Chocolate bar in 1900
• Consumers can share and view recipes with other S’mores fans from across the country by visiting www.smoresfun.com
• The HERSHEY Company is the largest North American manufacturer of quality chocolate and non-chocolate confectionery products
• Kraft Jet-Puffed Marshmallows are “America’s Favorite Marshmallow” and the leading brand of marshmallows in the U.S