YOU x 200 million = A brighter future

Bonnie^™ Vegetable Plants
YOU x 200 million =
If every Wal-Mart shopper bought one, we could prevent over 7 million pounds of plastic pots per year from being manufactured.

Average of plastic pots per pound = 28
Number of Wal-Mart Shoppers = 200,000,000

So, Wal-Mart customers buying one peat vs. one plastic pot this year
= (200 / 28) = 7,142,857 pounds of plastic saved in a year.

Cheerios^®
Cheerios’ packaging savings has come to life by reducing material in many areas: plastic liner, paperboard carton, and cardboard. Over the course of one year, Cheerios will reduce:

167,000 pounds of plastic liner = the bag inside the box
463,000 pounds of paperboard carton = the cereal box itself
482,000 pounds of cardboard shipper =the boxes we use to transport the cereal to stores

Cheerios cereal boxes use 100% recycled paperboard and are made of 100% natural whole grain oats. Cheerios uses almost the entire oat, and some of the leftover hulls are used as biomass fuel to generate electricity.

Coca-Cola^®
Coca-Cola^® Drink 2 Wear Shirts are made partly with recycled plastic bottles, so we lessen the strain on the environment and our resources. So enjoy your Coke and wear it, too. Shirts are available at select stores or go online to walmart.com^™.

YOU x 200 million =
If every Wal-Mart shopper purchased one Drink 2 Wear shirt, we could keep 21,000 tons of plastic waste out of landfills — enough to cover 9 football fields.

If every Wal-Mart shopper purchased one (Drink 2 Wear shirt), it’d would be like recycling over a half-billion plastic bottles.

The "Equivalency Calculations" spreadsheet includes the formulas used to model equivalencies for the two scenarios.  The “Scenarios” tab contains the preliminary statistics provided to us by Coke.  The “Reference Data Detail” tab provides the source of statistics, figures and formulas we used to determine the equivalencies.  As this workbook illustrates, we took great steps to ensure that the equivalencies in the attached presentation are accurate. 

In summary, we assumed that in the process of creating 200,000,000 articles of clothing in its new Sustainable Clothing Product Line, Coke would achieve the following:

700 million bottles, originally destined for landfills, would be recovered and recycled for the raw material that went into making the shirts.

21,000 tons of plastic would be saved from the landfill.

174,000 cubic yards of valuable landfill space and 507 billion BTUs of energy would be saved.

The Coca-Cola Company is committed to protecting and preserving the environment.  This commitment extends throughout our organization and processes.  We have invested in developing package designs that use fewer materials and technologies and a recovery system that enables us to use more recycled materials.  Additionally, we are aggressively using 100 percent post-consumer PET in our licensed and promotional products worldwide. 

To ensure that all products made from recycled content meet the policies of the Company and all applicable laws and regulation, we have developed an RPET certification process.  This process enables us and our partners to certify that the fiber used in our trademarked merchandise is made from 100% post-consumer recycled material.  Ultimately the certification process authenticates the RPET material source, recycling plants and all raw materials (i.e., fiber, yarn and fabric) used in making each product.

Faded Glory^® T-shirts
Our Faded Glory^® T-shirts are made with “transitional” cotton that is grown without synthetic fertilizers or pesticides.

By buying "transitional" cotton, we can encourage and help farmers to make the switch to more environmentally friendly organic farming. Transitional cotton is cotton grown on fields just recently converted to organic farming methods but not yet certified organic.

Wal-Mart recently purchased 12 million pounds of transitional cotton and has also become the largest buyer of organic cotton in the world. This will allow us to offer even more clothing that’s both environmentally friendly and affordably priced.

Growing organic/transitional cotton keeps harmful pesticides and fertilizers out of the Earth, atmosphere and our drinking water.

GE^® Energy Smart^™
GE^® Energy Smart^™ bulbs can save you $47 in electricity costs since they use less energy than traditional bulbs. Plus, they last up to 10 times longer.

YOU x 200 million =
If every Wal-Mart shopper purchased just one bulb, over the rated life of the bulb we would prevent enough CO2 emissions to equal taking over 11 million cars off the road for a year.

Total Savings in Energy Costs:
($6.00 x 10) – ($13.00) = $47.00

Number of bulbs: 200,000,000
Rated life of CFL: 10,000
Incandescent Wattage: 60
CFL Wattage: 13
Cost savings in Watts between an Incandescent bulb and CFL bulb: $47

(Total # of bulbs * Savings in Watts between incandescent and CFL) * (Rated life of CFL /1,000) = Total kilowatt savings

= 200,000,000*(60-13)*10,000/1,000
= 200,000,000*(47)*10,000/1,000
= 9,400,000,000*10,000/1,000
= 9,400,000,000,000/1,000
= 94,000,000,000 total kWh savings

(Total kWh Savings * 1.45 lbs of CO2 per kWh)

= (94,000,000,000 * 1.45) = 136,300,000,000 reduction of CO2, in pounds.

(Reduction in CO2, in pounds / 11,470)

= (136,300,000,000 / 11,470) = 11,883,173 cars removed from the road for a year

Green Works^™ Natural Cleaners 
YOU x 200 million =
If every Wal-Mart shopper purchased a bottle, we could eliminate the production of 2.5 million gallons of petroleum-based solvents.

To measure the impact of using Green Works natural cleaners instead of regular cleaners, we used a leading all-purpose cleaner as a benchmark and found that 5% of the benchmark formula was comprised of oil-based solvents.  In a 32oz bottle of cleaner, that’s 1.6 ounces of oil-based solvents.  Multiplied by the power of 200 million Wal-Mart shoppers each buying just one bottle of Green Works equates to 320 million ounces or 2.5 million gallons of oil-based solvents eliminated.

Green Works Natural All Purpose Cleaner has been accepted as a Designed for the Environment (DfE) product by the DfE EPA Program.

EPA allows safer products to carry the Design for the Environment (DfE) label. This mark allows consumers to quickly identify and choose products that can help protect the environment and are safer for families.

When you see the DfE logo on a product it means that the DfE scientific review team has screened each ingredient for potential human health and environmental effects and that—based on currently available information, EPA predictive models, and expert judgment—the product contains only those ingredients that pose the least concern among chemicals in their class.

Product manufacturers who become DfE partners, and earn the right to display the DfE logo on recognized products, have invested heavily in research, development and reformulation, to ensure that their ingredients and finished product line up on the green end of the health and environmental spectrum, while maintaining or improving product performance.

Bottle Size (in Ounces) = 32
% Oil-based solvents in benchmark formula = 5%
Ounces of oil-based solvents = 1.6
Number of Wal-Mart Shoppers = 200,000,000
Number of Green Works bottles per shopper = 1
Oil-based ounces eliminated = 320,000,000
Gallons per ounce conversion = 0.0078125
Gallons eliminated = 2,500,000

Horizon Organic^® Milk 

YOU x 200 million =
If every Wal-Mart shopper bought one gallon, we could keep 38 million pounds of chemicals out of the environment yearly.

To calculate the pounds of pesticides, herbicides and chemical fertilizers Horizon Organic prevents from entering the environment, Horizon Organic utilizes a conservative approach. This approach is based on an accepted per-acre industry norm for the application of pesticides, herbicides and chemical fertilizers to farmland. The application rate is then applied by acre across several areas of our business, including:

Our family farmers
Our company-owned dairies
External purchases
Organic feed
Select organic ingredients

By considering all of our touch points, Horizon Organic calculated all of the organic acres they impact and the 38 million pounds of chemicals they would prevent from entering the environment if every Wal-Mart shopper were to purchase one gallon of Horizon Organic milk.

Nature Valley^® 12-Count Chewy Granola Bars
Nature Valley^® 12-Count Chewy Granola Bars cartons are made from 100% recycled paperboard. They also come in a reduced carton size, which resulted in 75 tons less packaging material last year.

PŪR^® Faucet Mount Water Filtration
YOU x 200 million =
If every Wal-Mart shopper used PŪR filters, they could filter enough water to account for all of the bottled water sold every year in the U.S.

If every Wal-Mart shopper bought one, we could keep billions of plastic bottles from ending up in landfills every year.
• 1 Faucet Mount Filter is certified to last for 100 gallons or 3 months, whichever comes first.
• 1 year of Faucet Mount Filter use would equal 4 filters or 400 gallons.

(400 gallons / 1 year) * (128oz / 1 gallon) * (1 bottle / 16oz)
= (3,200 bottles / year)
 
• One pitcher filter is certified to last for 40 gallons or 2 months which ever comes first.
• One year of pitcher filter use would equal 6 filters or 240 gallons.

(240 gallons / 1 year) * (128oz / 1 gallon) * (1 bottle / 16oz)
= (1920 bottles / year)

• The cost comparison was evaluated over 3 years
• A consumer drinks 1,200 gallons in 3 years (i.e. 100 gallons per 3 months)
• One PUR Faucet Mount Filter filters 100 gallons and lasts 3 months, or 12 filters per 3 years.

Values:
• Average bottled water price is $0.21 per 16oz1
• Average PuR Faucet Mount price2  is $29.84
• Average PuR Refill Filter price2 is $10.20
• Price of municipal tap water is $6 per 1,000 gallons
American Water Works Association states a typical cost is $2 per 1,000 gallons so worst case scenario is defined as 3 times the typical cost at $6 per 1,000 gallons. 3

Bottled Water

The $0.21 per 16oz price of bottled water was taken from the StatPlanner database which tracks merchandise sold in retail stores.  The data includes all unflavored and non-carbonated bottled water of all sizes and brands.  The data represents non-featured and non-displayed prices over the latest 52 week period. (09-Sep-05 to 09-Sep-06). The value is “Price per Eq” where Eq = 16oz.

Cost of bottled water over a 3-year period:
Bottled water costs: ($0.21 / 16oz) = $0.013/oz
= ($0.013/oz) * (128oz)
= 1.68/gallon
   128oz = 1 gallon
= (1.68/gallon) * (1200gal/3years)
= $672/yr
= ($672/yr * 3yrs)
= $2,016

Average FM system price is $29.84.

Average Filter price is $10.20. 

(Cost of PUR FM system) + (% that buy a system with 1 filter * Cost of 11 filters) + (% that buy a system with 2 filters * Cost of 10 filters) + ($ of water)
= Cost of PUR filtered water

Where $29.84 = Average cost of PUR Faucet Mount
Where $10.20 = Average cost of PUR RF
Where 67% purchase of a unit with 1 RF and 33% purchase a unit with 2 RF
Where 0.0006/gal = cost of municipal water

{29.84 + [10.20*0.67*(11)] + [10.20*0.33*(10)] + (0.006*1200)} = $145.87

$145.87 = Cost of PUR filtered water over 3 years.

PUR is One-Tenth the Cost of Bottled Water

The cost of PUR divided by the cost of Bottled water over a 3-year period is 0.072 which is less than one tenth. Therefore, PUR is 1/10th the cost of Bottled water.

(3,200 bottles) * (200 million users) = 640 billion bottles never used

Sam’s Choice^® Coffee

YOU x 200 million =
If every Wal-Mart shopper bought a bag of Sam’s Choice Rainforest Alliance CertifiedTM coffee, we would preserve 135,000 acres of land.

200,000,000 = # of Wal-Mart shoppers
0.000675 = acres of land every 12oz bag of Rainforest Alliance Certified™ coffee helps preserve
135,000 = acres of land that 200,000,000 12oz bags of Rainforest Alliance Certified™ coffee helps preserve

(200,000,000) * (0.000675) = 135,000

YOU x 200 million =
If every Wal-Mart shopper bought a bag of USDA Organic Coffee we could stop over 130 million pounds of chemicals from going into the earth.

Brazil’s organic coffee annual production from 2006 is approx. 200,000 60kg bags of green coffee. This volume requires 13,000 hectares of farm land. With 13,000 hectares of farm land, conventional growing method would produce approx. 455,000 60kg bags of green coffee.

Using conventional growing method, every 60kg bag of green coffee requires 51 kg (approx. 112.2 lbs) of fertilizers/chemicals. Producing 455,000 60kg bags of green coffee would require 51,158,207 lbs of fertilizers/chemicals.

In general, every 60kg bag of green coffee generates 48 kg roasted coffee. Therefore 455,000 60kg bags of green coffee would generate 48,148,901 lbs of roasted coffee.

Because it takes 51,158,207 lbs of fertilizers/chemicals to produce 455,000 60kg bags of green coffee, using conventional growing method, 1 lb of roasted coffee would require 1.0625 lbs (51,158,207 /48,148,901) of fertilizers/chemicals.

Result: The purchase of 200 million bags of organic coffee could prevent 133 Million lbs of fertilizers/chemicals from going into the earth.

Sources:
Café Bom Dia certification manager and representative with organic coffee certifier BCS Őko-Garantie GmbH
Café Bom Dia agronomist

Silk^® Soymilk
If all 200 million Wal-Mart shoppers bought a bottle with the Green Cap it would equal enough wind energy to power every home in America for two days.

Amount of energy purchased for the redemption of 1 Green Cap:
• 1 redemption of 1 Green Cap = 1/30th of full Green Tag
• 1/30th of Green Tag = 33 kilowatt hours/day of renewable, wind power, which is the energy used by the average home in the US for 1 day.
• Each full Green Cap represents 1 megawatt hour of power generated from renewable sources (1 MWh = 1,000 kWhs)
• 20,000 Green Caps = (20,000 caps * 1,000 KWh) = 20,000 kilowatt hours

The energy purchased is wind, or another type of renewable energy:
• A “Green Tag” is the brand name of the Bonneville Environmental Foundation’s renewable energy credits (RECs)
• The global product definition is inextricably linked with renewable energy. A REC represents the “environmental benefits associated with the generation of power from renewable sources.” All RECs (and therefore all Green Tags) can only be linked to power from renewable sources.
• A REC = actual revenue quality, metered output of renewable sources of power.
• BEF only purchases RECs from wind, solar, low impact hydro and agricultural blomass projectds.

Average US household uses 11,040 kWh/year (Source: Energy Information Administration – Table 5: US Average Monthly Bill by Sector, Census Division, and State 2006)

• Getting involved is easy:
  Purchase any green-capped Silk product
  Enter the UPC number at SilkSoymilk.com
  For every UPC entered, Silk donates 30 kwh of green energy, and consumers are automatically entered for a chance to win a Green Home Makeover
• Sweepstakes Dates 
  Begins: 12:01am MT on 4/1/08
  Ends:  11:59:59pm MT on 8/1/08

Calculation to get to the statement above:

The average home uses 11,040 kWh/year. (source BEF attached)
11,040/365 = 30.25 kWh/day
105,000,000 US households (source 2000 US census)
Power needed for all homes in America for 2 days = 105,000,000 X 30.25 kWh X 2 days = 6,252,500,000 kWh

Redemption of 1 Green Cap = 33 kWh (source BEF attached)
200,000,000 Green Cap participants X 33 kWh = 6,600,000,000 kWh

Simplicity^™
Simplicity^™ Liquid Dish Soap is biodegradable and made with nontoxic, natural, plant-based ingredients. All bottles are made from recyclable content and are offered at Wal-Mart’s budget-friendly prices.

Calculation of petrochemicals diverted from the environment: 

200,000,000 Wal-Mart shoppers using 1 bottle/yr
= 200,000,000 bottles
 
Traditional concentrate uses 244 g of petrochemicals per bottle.
 
244 g/bottle * 1 lb/454 g * 1 ton/2,000 lbs * 200 million bottles
= 53,688 tons petrochemicals per year

Stonyfield Farm YoBaby^™ and YoMommy^™
YOU x 200 million =
If every Wal-Mart shopper bought a pack of YoBaby, we could protect over 100,000 acres of land from toxic-persistent pesticides and chemical fertilizers.

By buying “transitional” cotton, we can encourage and help farmers to make the switch to more environmentally friendly organic farming. Transitional cotton is cotton grown on fields just recently converted to organic farming methods but not yet certified organic.

Wal-Mart recently purchased 12 million pounds of transitional cotton and has also become the largest buyer of organic cotton in the world. This will allow us to offer even more clothing that’s both environmentally friendly and affordably priced.

Growing organic/transitional cotton keeps harmful pesticides and fertilizers out of the Earth, atmosphere and our drinking water.

SunChips^® snacks
YOU X 200 million =
If every Wal-Mart shopper bought a bag, the green energy credits purchased would match the electricity to power over a half-million homes for one day.

At SunChips^® snacks, we support renewable energy through the purchase of Green Energy Credits that match 100% of the electricity needed to produce SunChips^® snacks in the U.S.  Electricity is one source of energy used to produce SunChips^® snacks, and our purchase of green energy credits helps drive the development of additional renewable energy capacity. If every Wal-Mart shopper bought a bag of SunChips^® snacks, the green energy credits purchased to make these snacks would match the electricity needed to power over half a million homes for one day.

The equivalent number of homes powered for a day with SunChips^® snacks purchase of green energy credits can be calculated using the below formula.

(200,000,000 *.09/ 920)*30= 577,785 equivalent # of homes whose electricity consumption for one day would be matched with SunChips^® snacks green energy credits

200,000,000 = Wal-Mart customers
0.09= The approximate electricity consumption in kwh/Sunchips^® snacks bag
17,718,750= kwh total consumption for 200MM bags

920 = kwh/avg US home/month  (per Energy Information Administration website, http://www.eia.doe.gov/basics/energybasics101.html )

30 = Average Days/month

577,785 = equivalent # of homes whose electricity consumption for one day would be matched with SunChips^® snacks green energy credits

Tide^® Coldwater
YOU x 200 million =
If every Wal-Mart shopper switched to washing in cold water with Tide Coldwater for 50 loads, we would save 14 billion kilowatt-hours of energy.

Tide Coldwater cleans better in cold water than the other one in warm* and washing in cold saves 75% of energy per load.  Tide Coldwater lets you wash all your clothes in cold water, and switching to cold water could save you energy and money- up to $65 per year.**  If every Wal-Mart shopper switched to washing in cold water with Tide Coldwater for 50 loads, we would save 14 billion kilowatt-hours of energy.

     * Based on superior stain removal versus next leading regular detergent
     **Based on conversion from warm/cold to cold/cold cycles and use of a vertical axes machine with electric water heater set at 140° F.

Our Tide Loads of Hope sustainability program is rooted in our Hurricane Katrina disaster relief efforts for families in need.  From a social sustainability prospective, we focused on what Tide does best – providing clean clothes for families.  We recognize, however, that sustainability goes beyond just the social aspect, and we are now committed to an environmental sustainability program within Tide Loads of Hope.  With many of our Tide products, specifically 2X Ultra Tide, Tide HE, and Tide Coldwater, we’re committed to making a difference environmentally through energy, water and plastic savings.  We’ll continue to develop Tide Loads of Hope’s environmental sustainability efforts to deliver outstanding products for a cleaner today and a cleaner tomorrow.

T-Mobile^®
YOU x 200 million =
If each Wal-Mart shopper recycled just one handset instead of throwing it away, we could remove over 25,000 tons of landfill waste.

In general, a wireless phone handset consists of 40% metals, 40% plastics, and 20% ceramics and other trace materials. The goal of Handset Recycling Program for T-Mobile USA is to recycle old phones for further use if possible, or if not, to dispose of them in an environmentally friendly way. By recycling your old equipment, you can help protect the environment. 

If Americans recycled 100 million phones, we could save enough upstream energy to power more than 194,000 U.S. households for a year
Source – Environmental Protection Agency -“Cell Phone Recycling is an Easy Call”– January 2008 http://www.epa.gov/cellphone/

If consumers were able to reuse those 100 million cell phones, the environmental savings would be even greater, saving enough energy to power more than 370,000 U.S. homes each year.
Source – Environmental Protection Agency – “Cell Phone Recycling is an Easy Call”– January 2008 http://www.epa.gov/cellphone/